Enmi has invested in early-mid stage ventures for over 15 years, first as part of venture firms IDG Ventures and Boston Millennia Partners. Most recently, she invested as an angel in seed-stage digital health ventures.
Besides investing, Enmi has worked with operating companies of varying sizes anchored around consumer marketing. At NYTimes.com, Enmi focused on the revenue strategy of new digital products. That chapter highlighted the challenges that established companies must navigate amidst sectoral shifts – and how agile, focused startups can outpace even the biggest of head starts.
Thereafter, Enmi founded a consumer email startup called replyforall that served both users and brand marketers. That chapter proved a non-stop lesson in the paramount importance of a founder’s surgical focus and ability to let go of preconceived notions and roadmaps. Enmi also tinkered as a vendor of e-books to get versed in affiliate marketing, a powerful channel of highly repeatable and cost-controllable customer acquisition. With such grounding, Enmi works with founders to quickly identify success metrics relevant to both operations and investors.
…Little known, but high-leverage, fact: so much of success in health tech is driven by unlocking distribution that can scale.
Enmi graduated from Harvard University with an AB cum laude in Government and Wharton with an MBA with a concentration in Marketing.